JOB SUMMARY:
The Brand Manager – Tanzania is responsible for leading the execution of key marketing projects affecting the market; ultimately delivering positive volume & brand love growth. The role’s responsibilities are:
a) Supporting the implementation & execution of country marketing plans
b) Monthly brand business (consumer, shopper, retail) & DME tracking
c) Leading the Adaptation of BU Marketing Programs with local insights.
KEY DUTIES/RESPONSIBILITIES:
Leads Execution of key components of marketing programs; including overall project management agency day-to-day logistics.
Provides Thought Leadership Regarding How Their Projects/Programs Should Be Adapted & Operationalized Using Local Insights; creating recommended action plans for Franchise Strategy Leader approval.
Provide proactive budget management and contingency planning to ensure delivery of agreed BP spending targets.
Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.
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